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Jim joined WFEC in 1999 as General Manager, Marketing.
He has assisted WFEC and its member-owner cooperatives
to develop new key account marketing initiatives
and implement new affinity marketing programs.
Energy Management Services are being developed
to provide new technology solutions that assist
commercial and industrial customers to lower costs
increase profit ability and improve reliability.
Prior to joining WFEC Jim was Marketing Director
for EnPower and Dairyland Power for five years.
He assisted electric co-ops in WI, MN and IA to
implement innovative new marketing strategies,
advertising campaigns and new product development
initiatives.
Jim's previous experience includes executive
positions with Fingerhut, General Mills, and Target
working on a variety of marketing, strategic planning,
and merger and acquisition responsibilities. Jim
received his MBA from Dartmouth College and earned
a B.S. degree in electrical engineering from Northeastern
University. Jim has been active in a number of
youth baseball, figure skating, and hockey programs,
as well as other community activities. |